MY TUBI
Released: Nov 2017
Studio: U-Play Online
Platforms: iOS | Android
Critical reception: 4.3/ 5 user rating (Android)
Responsibilities: Lead Game Designer & Producer
Time spent on project: 9 months
Engine and tools: Unity, Adobe Suite, Google Suite
About this game
My Tubi is a virtual pet and digital collectible card game based on duels between toon versions of influencers raised by players. The card game offers a completely new experience based on the duels of stone, paper, scissors.
Enjoy this trailer! (only available in spanish)
Summary of responsabilities
My responsibilities included:
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Defined design philosophy and goals for the project.
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Designed and tuned all systems such as core gameplay modes and the metagame
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Co-created the monetization strategy
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Worked with Analytics consultants to improve and plan live ops strategies
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Co-designed the UI with our UI art team
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Wrote all text and dialogues
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Lead weekly team meetings, content reviews, and managed team task
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Being involved in marketing and promotion. I created content for social media (image, text, gifs, etc).
My Tubi is the first videogame that I could co-direct from start to finish. A great experience where a small team of just 6 people made a polished game in just 9 months.
Art
The Tubi world shows a toon-verse of the influencers and the web culture. My job was to establish the guidelines for this universe, work that I did in close collaboration with my colleague Narehop (Concept Art & main artist).
Progression
I designed the spreadsheets to balance all the progression systems of the game - card upgrades, unlock furniture and clothing, etc. One of the great challenges was to achieve a balanced progression between the card game and the virtual pet - offering several ways to progress.
New Card Game
I'm really proud of the card game that we've created for My Tubi. I designed the full game - rules, economy, cards, metagame, etc - since the prototype to its current state. I have yet to create an exclusive experience for this card game.
© Ignacio Castanera (2020)